Just completed a custom logo for a local photographer, Heather Brown. She specializes in wedding photography and is well known as half of the husband & wife team who produces wonderful handcrafted wines at Rusty Grape Vineyards in Battle Ground, WA.
Logo Design | J.S. Collard Design Vancouver WA
From Concept to Completion
Designing a logo for a client that understands branding and has a great sense of humor is a big plus. Designing a logo for the Parking Industry usually doesn’t scream fun. Fortunately, this one wasn’t from a typical client.
When given the name, I was off on research and I found the Rock Hopper or Macaroni Penguin was the coolest. After that it was down to doing my study sketches and refining them into a character. Inking, scanning, and turning to vector then colorizing in Illustrator, choosing the color pallet and type were done to complete the project.
The Parking Penguin, the coolest place on the planet to get your parking supplies.
Arts of Clark County Logo Unveiled
To illustrate how the arts effect our lives in so many ways, Scott of J.S. Collard Design created the logo for the newly established Arts Of Clark County. We are currently working on the web design with Dene Grigar of WSUV. The site is expected to formally launch in the beginning of April.
J.S. Collard Design creates Graphic & Web Design and has been working in Advertising Arts for over 25 years.
Main Street America Wasn’t Invited
Small Business represents 99.7% of all employer firms and employes the majority of workers in the U.S. Most of my clients fall into the small and micro business classifications and many are asking why the support for the “little” guy hasn’t filtered down to them.
I don’t know anyone who can answer that question and I can’t begin to discuss it without getting a little hot under the collar.
The only thing I can advise is just be frugal and smart about investing in your business – for both the short and long term results. The least expensive and the easiest is updating or remodeling your existing brand and your channels of advertising.
A Website Remodel can create greater interest for your return customers as well as capturing new ones. Initiating an e-touch program using your own client lists can remind your customers you are still a viable business. Refreshing a logo that is outdated or doesn’t fit your brand experience can help to better tell your story. Targeting your demographics to focus your website for better Search Engine Optimization. These are all effective ways to bolster your business now and in the future, without too much of a financial investment.
So if you feel that you weren’t invited to the party, don’t let that stop you from throwing one of your own. And you never know, a new party may show up, one that more of us are invited to.
Illustration by: J. Scott Collard